BUSINESS OBJECTIVE Affiliate marketing has barely been used in alcohol marketing, even though it can drive significant revenue at a low variable cost. The Drop has always looked for outside voices to celebrate our mission and therefore we planned to use affiliates as soon as we launched our DtC business.

STRATEGY We sought out affiliates who not only had a track record of selling subscriptions but also had credibility with our target customer. We built creative assets that best suited each affiliate platform and mixed original content with a compelling product offer.

DELIVERABLES

Pricing Strategy

Copywriting

Share A Sale Program