BUSINESS OBJECTIVE I set out to create a wine brand that acts like a beer brand, but how do you position The Drop Wine as a credible alternative to beer for both male and female consumers?

STRATEGY We decided to create brand guidelines and packaging that feels new but also approachable and vaguely familiar. We loved the idea of “The Drop” in surfing and skiing: that moment when you commit to a wave or run and can only move forward. It fit perfectly into the outdoor application and mobility that our can packaging promoted. Our outer packaging feels both vintage and strangely modern owing to the filters and layering common in social media photos. We were speaking directly to our millennial with a powerful brand name that got right to the heart of their lifestyle with its 'Think it, do it, done' attitude.

CREATIVE DELIVERABLES 

Brand Strategy

Brand Guidelines

Can, 4-pack, Shipper packaging design across 3 SKUs

Web Landing Page & Sell Sheet Layout

RESULTS

Sold out of initial 1,500 case run in less than 13 weeks

Placement in 1,000 accounts

iF DESIGN AWARD in Packaging Design